MAKING GLOBAL SENSE:
How One Billion Global Thinkers
are Building our World Anew.
A book of realistic hope by Judah Freed,
inspired by Thomas Paine’s Common Sense.
Welcome to my book proposal preview:
Making Global Sense by award-winning author and journalist Judah Freed proves humanity is evolving a global sensibility in the 21st century. Despite Trump’s election, the author reports, at least one billion globally conscious people worldwide are now birthing a mass movement already transforming life on earth in ways that make global sense.
Inspired by Thomas Paine in Common Sense, Judah Freed guides readers to sense our global connectivity, so alone and together we’ll enlighten and repair our world. Paine used common sense to argue for an American revolution in 1776; the author adapts Paine’s reasoning to argue for our global evolution now. Where Paine cited facts to prove a war for liberty was winnable, Freed spots 12 world trends to prove a global awakening is doable.
Weaving original ideas with life stories and a realistic vision, Making Global Sense identifies the beliefs and habits causing us to trust bullies, wage wars, crash economies, and foul the planet. Ancient legacies of “alpha male rule” and “authority addiction,” the author says, incite abuses of wealth and power that today endanger democracy and all life on earth. Voicing research and reason and heart, he asks us to heal the “split perceptions” hiding from us an awareness of our oneness. He proposes “mindful self rule” and “personal democracy,” valid principles in any lingo, so more of us honestly do think globally and act locally.
Making Global Sense is the first nonfiction Culture/Society title to:
- Name the emerging “global sense movement” to generate world enlightenment.
- Apply journalistic rigor to report a global sensibility may reach a tipping point.
- Prove a global mindset is growing by spotting 12 world trends that reflect and boost global thinking, like environmentalism, conscious consumers, social entrepreneurs, new spirituality, personal growth, gender equality, and nonviolent mass demonstrations.
- Significantly advance the case against our ancient addiction to male dominance.
- Confirm that the gender equality movement and “new men” are ending male rule.
- Revive the ideas and ideals of Thomas Paine and other writers in the 18th century Enlightenment, so they inform and inspire the 21st century enlightenment movement.
- Update Paine’s argument for continental revolution to argue for global evolution.
- Declare our unalienable natural right of consent over all laws enacted to govern us.
- Propose a new model of democracy — “direct republics” — an interim step closer to the maturity needed for real democracy, someday (if ever we evolve enough to try).
- Restore the forgotten morality of Adam Smith by revealing how his 18th century ethical compass for capitalism was lost in the lust to profit from people and the earth.
- Deliver a realistic yet idealistic vision for at least a billion global thinkers on earth, the Cultural Creatives, who want a book that puts their hopes and feelings into words.
Judah Freed is a gifted and accomplished writer offering important ideas refined over five decades. He began writing the book in 2001 to unite spirituality, politics and the environment. With a mature mind and a young heart, he’s written one of those books you feel in your soul, one that if it catches on can go viral very comfortably. S
Making Global Sense presents the author’s vision. The next two titles in development offer practical how-to ideas and tools for fulfilling the vision. These titles are Mindful Self Rule (global sense for personal and spiritual growth) and Personal Democracy (global sense for relationships and social change). Each is about 55 percent written, mainly needing more examples and anecdotes. The publisher is encouraged to contract for all three titles.
Future books in a prescriptive series can present “global sense” stories from readers of the first three books, much like in the Chicken Soup for the Soul series. Examples include Global Sense for Women, Global Sense for Teens, Global Sense for Singles, Global Sense for Couples, Global Sense for Travelers, Global Sense for Small Business Owners, Global Sense for Entrepreneurs, Global Sense for Activists, Global Sense for Animal Lovers… Potential titles are almost unlimited. T
The book’s primary audience consists of 800,000 to more than one billion global thinkers worldwide. A small fraction of them will buy the book.
People with global sense practice “Lifestyles Of Health and Sustainability,” which makes them “LOHAS Consumers,” says the Natural Marketing Institute (NMI). They care equally about holistic health, personal spirituality and the global environment. Identified in my book proposal by demographics and psychographics, this same core group also has been called “conscious consumers” and “Cultural Creatives.”
LOHAS Consumers comprise a global average of 16 percent for all adults and young adults on earth. Given 5.2 billion adults over age 15, this yields a core group of 832 million people living green, between 50 and 85 million in the USA alone. When secondary markets are counted, the total audience surpasses one billion.
NMI and other sources say the percentage of LOHAS consumers in every nation varies — 22 percent in the USA, 17 percent in the UK, 16 percent in Germany, 30 percent in Sweden, 13 percent in Russia, 14 percent in India, 16 percent in China, 11 percent in Japan, 17 percent in South Africa, and 18 percent in Brazil.
NMI labels a second group of conscious consumers as “Naturalites.” Slightly favoring holistic health over planetary health, they buy green as much as they can afford. The international average for all Naturalites is 24 percent, reports NMI, yielding 1.248 billion adults on earth over age 15. They are the secondary market for the title.
A related tertiary market is the 24 percent of “Drifters” in the USA and the world who have good intentions about sustainability but mixed follow through.
Making Global Sense is my fifth book. Prior works twice won the Silver Nautilus Award for the best social change book of 2007 and 2012. I won the Evvy Award for the best personal growth book of 2007. I have delivered speeches across the USA and on four continents. I have talked about my books and ideas on dozens of U.S. radio stations. I produced and hosted a program about Thomas Paine for C-SPAN BookTV.
A journalist since 1976, an author since 1982, I served as president of the Colorado Authors League, director and trade shows chair of the Colorado Independent Publishers Association, and director of the Denver Press Club. I founded the 850-member Denver Book Club and the new Kauai Independent Authors and Publishers Association (Kiapa.org). I have attended and/or shown books at BEA, ALA, LBF, INATS, and other book trade shows. I am a member of the IBPA, COVR and a past member of ASJA. I founded an online network for fellow alumni of the year-long author marketing training of Steve and Bill Harrison, who trained unknown authors Deepak Chopra, Robert Kiyosaki, Mark Victor Hansen, John Gray, and other eventual market leaders. E
“Thomas Paine rallied Americans to a new sense of themselves and their possibilities.
Judah Freed does likewise for citizens of the planet.”
— Bill McKibben, 350.org; author, The End of Nature; Deep Economy; Oil and Honey.
“Judah Freed has taken the gauntlet from Thomas Paine and other great innovators of democracy to guide us toward the evolution of democracy itself. Making Global Sense is a vital and wonderful book, well written and inspired by the very same passion that founded this country and can carry the world into the next era of evolution.”
— Barbara Marx Hubbard, Founder of the Foundation for Conscious Evolution.
“Making Global Sense is at once vast and tangible, disturbing and inspiring. The book provides a sweeping overview of the critical challenges of our times, and it conveys both a penetrating diagnosis and a galvanizing vision of possibility.”
— Ocean Robbins, CEO, The Food Revolution Network; founder of Yes! Magazine.
“Making Global Sense is a breakthrough book for people who care about their social and environmental impact in the world. Judah Freed shows how the global awareness behind bold ideas like conscious capitalism are already changing life on our planet. The book offers us real hope when we need it most.”
— John Mackey, co-CEO of Whole Foods and co-author of Conscious Capitalism.
“In a very thought-provoking book, Judah Freed holds an unflinching mirror up to human nature and offers a blueprint for the spirit and substance we will need to thrive — and to survive — on Planet Earth long into the future.”
— Terry Tamminen, former secretary of the California Environmental Protection Agency; author, Lives Per Gallon and Cracking the Carbon Code
“Making Global Sense by Judah Freed is truly a masterpiece. He is the first to sense the whole; to track the future of our planet in terms of the bio-psycho-socio-spiritual dynamics that are just now waking up. Freed provides humanity with the insights and tools to survive and prosper. Forget plans to escape to the Moon or Mars. We now have work to do on Earth.”
– Don Beck, PhD, co-founder of the Spiral Dynamics Movement
“Freed has managed something quite remarkable: A sweeping, ambitious, and holistic approach to replacing what’s wrong in the world with what’s right…. This is the first book I can remember reading that synthesizes so much into a coherent whole.”
— Shel Horowitz, co-author with Jay Conrad Levinson of Guerrilla Marketing Goes Green.
A double-spaced nonfiction book proposal and complete manuscript are ready for submission. The proposal includes sections on the book’s market, comparative books, a comprehensive marketing plan, author bio, a full chapter outline, and sample chapters. For a copy of the proposal, please contact literary agent Maryann Karinch at The Rudy Agency.
Please appreciate that I’d planned to release this title independently through my own Hoku House in early 2015. However, my inner guidance told me to forego indie publishing and instead place the book with the right traditional publisher. My heart and gut says that in order for Making Global Sense to do the most possible good in the world, the book deserves more support than I can provide on my own. I have to get out of the way.
Thank you for your kind consideration and timely response.