Making Global Sense

Why and How One Billion Global Thinkers are Building our World Anew in the 21st Century

Possible cover concept

Grounded hope inspired by Thomas Paine’s Common Sense

Judah Freed, author and journalist

Proposed for publication. Literary representation invited. Represented for press/media by Cathy Lewis at C.S. Lewis & Co.

Welcome to a book proposal preview:

Thomas Paine rallied Americans to a new sense of themselves and their possibilities. Judah Freed does likewise for citizens of the planet.”
— Bill McKibben, The End of Nature; founder of; 

Making Global Sense is a vital and wonderful book, well written and inspired.”
— Barbara Marx Hubbard, Conscious Evolution.

Making Global Sense is at once vast and tangible, disturbing and inspiring. ”
— Ocean Robbins, CEO of The Food Revolution Network.

“Judah Freed shows how  global awareness is already changing life on our planet. The book offers us real hope when we need it most.”
— John Mackey, Conscious Capitalism; co-CEO of Whole Foods.

The Concept:

Making Global Sense offers proof that humanity is evolving a global sensibility in the 21st century. Despite the rise of despots,  says award-winning author and journalist Judah Freed, at least one billion globally aware people worldwide are growing a grassroots “global sense movement” fed by an awareness of our deep connectivity.

Inspired by Thomas Paine in Common Sense, Judah Freed guides readers to sense our global connectivity, so alone and together we enlighten and repair our world.

Where Paine cited facts and figures to prove a war for liberty was winnable, Freed documents 12 world trends to prove a campaign for global awakening is doable and already well underway as global thinking changes society every day. Where Paine used common sense to argue for an American revolution in 1776; the author updates Paine’s reasoning to argue for our global evolution now.

The first half of Making Global Sense identifies the primal shadow beliefs and habits causing us to trust bullies, wage wars, crash economies, and foul the planet. Using a playful survey of western civilization as a case study for cultures worldwide, the author show how the ancient legacies of “alpha male rule” and “authority addiction,” hidden by “split perceptions,” that  have justified and incited the abuses of wealth and power that today endanger democracy and all life on earth. As solutions, the author proposes “mindful self rule” and “personal democracy,” valid principles in any lingo, so more of us truly do think globally and act locally. The author invites us to shift by forgiving the old traumas trapping us in the anger and pain blocking us from an awareness of our oneness.

The second half of Making Global Sense offers grounded hope for these times that try our souls. Making the case that global sensibility is an emergent cultural force, the author spots 12 world trends that both reflect and foster global thinking in humanity. No matter what words we use to say all life is interconnected or one, Freed argues, when people evolve a sense of our oneness, their personal and public lives tend to be more sustainable. The number of people thinking globally has passed one billion, the authors proves from many vectors. Alone and together, they help generate the critical mass for a quantum shift of humanity into world enlightenment. The book effectively proves that global sense (by any name) is a real cultural force and gaining momentum in society. The author inspires readers to do their inner and outer work for personal growth and social change.

Through 19 chapters plus a prologue and epilogue, Judah Freed’s original ideas and vision interweave a narrative of his lifelong struggle to evolve emotionally and spiritually. As he unfolds his ideas (evolved over five decades) and offers proof, he unfolds for readers his own story arc. His life-changing moments — told with open vulnerability — include childhood abuse, a rebellious youth, joining and fleeing a cult, being homeless, finding his footing and working four decades as a journalist with plenty of ups and downs. His story peaks with marrying for the first time at age 60, moving from Colorado to Hawaii, then surviving cancer, facing death three times in one year, making the soul choice to live and be a whole person. He is growing as he goes along. His struggles and breakthroughs by the last chapter may inspire readers to find their own inner courage for facing life in our troubled times.

The author ties his personal stories to the ideas in his essays. His tale of finally standing up to school bullies and then hating himself for getting violent, for instance, laces together the chapter on alpha male rule. His harrowing tale of survival from aggressive, life-threatening cancer, in another chapter, serves as a metaphor for humanity surviving the societal cancer of addiction to aggressive male dominance, an old malady that now threatens human survival on the planet.

The storytelling carries readers to Denver, Greenwich Village, Washington, DC, Chicago, Venice Beach, Aspen, Bogota, Mumbai, Istanbul, Fiji (during a coup), Kauai, Britain, and Los Angeles. Readers join in the author’s lifelong quest for wholeness. They may be moved by the journey.

Making Global Sense is the first nonfiction cross-category Culture/Society title to:

> Name the emerging “global sense movement” to generate world enlightenment.

> Apply journalistic rigor to report a global sensibility is reaching a tipping point.

> Prove a global mindset is growing by spotting 12 world trends that reflect and boost global thinking, like environmentalism, conscious consumers, social entrepreneurs, new spirituality, personal growth, gender equality, and nonviolent mass demonstrations.

> Significantly advance the case against our ancient addiction to male dominance.

> Confirm that the gender equality movement and “new men” are ending male rule.

> Revive the ideas and ideals of Thomas Paine and other writers in the 18th century Enlightenment, so they inform and inspire the 21st century enlightenment movement.

> Declare our unalienable natural right of consent over all laws enacted to govern us.

> Propose a new model of democracy — “direct republics” — an interim step closer to the maturity needed for real democracy, someday (if ever we evolve enough to try).

> Restore the forgotten morality of Adam Smith by revealing how his 18th century ethical compass for capitalism was lost in the lust to profit from people and the earth.

> Deliver a realistic yet idealistic vision for at least a billion global thinkers on earth, the Cultural Creatives, who want a book that puts their hopes and feelings into words.

Judah Freed is a gifted and accomplished writer offering important ideas refined over five decades. He began writing the book in 2001 to unite spirituality, politics and the environment. With a mature mind and a young heart, he’s written one of those books you feel in your soul, one that if it catches on can go viral very comfortably.


The Market:

Making Global Sense mainly will appeal to readers who already are aware of our global connectivity  — the global thinkers, Cultural Creatives and “conscious consumers” with Lifestyles Of Health And Sustainability (LOHAS). They fund the $800 billion world market for green products and services along with $21 trillion invested in green ventures.

“LOHAS Consumers,” says the Natural Marketing Institute (NMI), care equally about holistic health, personal spirituality and the global environment. Identified in my book proposal by demographics and psychographics, this same core group also can be called “conscious consumers” and “Cultural Creatives.”

The primary market for the title comprises 22 percent of all the U.S. adults over age 15 (mainly Millennials and Boomers), up to 30 percent in Western Europe, with a 16 percent average around the globe for a primary world market of 830 million adults over age 15.

Specifically, LOHAS Consumers comprise a global average of 16 percent for all adults and young adults on earth. Given 5.2 billion adults over age 15, this yields a core group of 832 million people living green, between 50 and 85 million in the USA alone. When secondary markets are counted, the total audience surpasses one billion. A tiny fraction may buy the title.

NMI and other sources say the percentage of LOHAS consumers in every nation varies — 22 percent in the USA, 17 percent in the UK, 16 percent in Germany, 30 percent in Sweden, 13 percent in Russia, 14 percent in India, 16 percent in China, 11 percent in Japan, 17 percent in South Africa, and 18 percent in Brazil.

NMI labels a second group of conscious consumers as “Naturalites.” Slightly favoring holistic health over planetary health, they buy green as much as they can afford. The international average for all Naturalites is 24 percent, reports NMI, yielding 1.248 billion adults on earth over age 15. They are the secondary market for the title.

A related tertiary market is the 24 percent of “Drifters” in the USA and the world who have good intentions about sustainability but mixed follow through. The “Conventionals” and “Unconcerned” are not markets for the title.

In short, the North American and global sales potential for a good book about global thinking is tremendous. The author has a comprehensive promotion plan for reaching audiences, available upon request.


Comparable Titles:

Making Global Sense is not the only book aimed at global thinkers, but other books are more complementary than competitive. Likely readers value three recent and three earlier titles that have advanced the shift into global consciousness:


> Blessed Unrest: How the Largest Social Movement in History Is Restoring Grace, Justice, and Beauty to the World, by Paul Hawken (Penguin, 2007). Documents the impact of ecology and civil society activists.

> A New Earth: Awakening to Your Life’s Purpose, by Eckhart Tolle (Plume/ Penguin, 2005). Says transcending ego is essential for happiness as well as ending conflicts and suffering throughout the world.

> The Cultural Creatives: How 50 Million People are Changing the World, by Paul H. Ray and Sherry Ruth Anderson (Crown/Random House, 2000). Named and studied globally aware Americans creating a better world.

> Conscious Evolution: Awakening the Power of Our Social Potential, by Barbara Marx Hubbard (New World Library, 1998, Revised Edition 2015). Updates the groundbreaking work on human potential.

> The Aquarian Conspiracy: Personal and Social Transformation in Our Time,  by Marilyn Ferguson (Houghton Mifflin, 1980; Tarcher/ Penguin, 2009). The #1 New Age handbook for personal and social transformation.

> Zen and the Art of Motorcycle Maintenance: An Inquiry into Values, by Robert M. Persig (Morrow, 1974). Interwove a powerful life story with essays on a paradigm shift into wholeness, akin to Global Sense.

In the 42 years since Zen, the 36 years since Aquarian Conspiracy, the 18 years since Conscious Evolution, the 16 years since Cultural Creatives, the 11 years since New Earth, and the nine years since Blessed Unrest, the market for titles on a global worldview have grown exponentially. Making Global Sense is the right book at the right time.



Making Global Sense presents the author’s vision. The next two titles in development offer practical how-to ideas and tools for fulfilling the vision. These titles are Mindful Self Rule (global sense for personal and spiritual growth) and Personal Democracy (global sense for relationships and social change). Each is about 55 percent written, mainly needing more examples and anecdotes. The publisher is encouraged to contract for all three titles.

Future books in a prescriptive series can present “global sense” stories from readers of the first three books, akin to the Chicken Soup for the Soul series. Examples include Global Sense for Women, Global Sense for Teens, Global Sense for Singles, Global Sense for Couples, Global Sense for Travelers, Global Sense for Entrepreneurs, Global Sense for Activists, Global Sense for Animal Lovers, Global Sense for….

The book was conceived and written to support production of a collateral documentary. Already attached to the project as Narrator is legendary 11-Emmy news anchor Roland G. Smith.

The author’s touring “Global Sense Workshop” will be self-supporting.

The Author

Making Global Sense is Judah Freed’s fifth book. Prior works twice won the Silver Nautilus Award for the best social change book of 2007 and 2012. He won the Evvy Award for the best personal growth book of 2007. He’s delivered speeches across the USA and on four continents. He’s talked about his books and ideas on dozens of U.S. and oversees radio shows. He produced and hosted a program about Thomas Paine for C-SPAN BookTV.

A journalist since 1976, an author since 1982, Judah Ken Freed has served as president of the Colorado Authors League, director and trade shows chair of the Colorado Independent Publishers Association, and director of the Denver Press Club. He founded the 900-member Denver Book Club and the new Kauai Independent Authors and Publishers Association ( He’s attended and/or shown books at BEA, ALA,INATS, LBF, Frankfurt, and other book trade shows. He is a member of IBPA, COVR, Society of Professional Journalists, and the American Society of Newspaper Columnists. He founded an online network for fellow Quantum Leap alumni of the year-long author marketing training, which prepared unknown authors Deepak Chopra, Robert Kiyosaki, Mark Victor Hansen, John Gray, and other eventual market leaders.



Thomas Paine rallied Americans to a new sense of themselves and their possibilities.
Judah Freed does likewise for citizens of the planet.”
— Bill McKibben,; author, The End of Nature; Deep Economy; Oil and Honey.

“Judah Freed has taken the gauntlet from Thomas Paine and other great innovators of democracy to guide us toward the evolution of democracy itself. Making Global Sense is a vital and wonderful book, well written and inspired by the very same passion that founded this country and can carry the world into the next era of evolution.”
— Barbara Marx Hubbard, Founder of the Foundation for Conscious Evolution.

Making Global Sense is at once vast and tangible, disturbing and inspiring. The book provides a sweeping overview of the critical challenges of our times, and it conveys both a penetrating diagnosis and a galvanizing vision of possibility.”
— Ocean Robbins, CEO, The Food Revolution Network; founder of Yes! Magazine.

Making Global Sense is a breakthrough book for people who care about their social and environmental impact in the world. Judah Freed shows how  global awareness is already changing life on our planet. The book offers us real hope when we need it most.”
— John Mackey, co-CEO of Whole Foods and co-author of Conscious Capitalism.

“In a very thought-provoking book, Judah Freed holds an unflinching mirror up to human nature and offers a blueprint for the spirit and substance we will need to thrive  — and to survive — on Planet Earth long into the future.
— Terry Tamminen, former secretary of the California Environmental Protection Agency; author, Lives Per Gallon and Cracking the Carbon Code

Making Global Sense by Judah Freed is truly a masterpiece. He is the first to sense the whole; to track the future of our planet in terms of the bio-psycho-socio-spiritual dynamics that are just now waking up. Freed provides humanity with the insights and tools to survive and prosper. Forget plans to escape to the Moon  or Mars. We now have work to do on Earth.”
Don Beck, PhD, co-founder of the Spiral Dynamics Movement

“Freed has managed something quite remarkable: A sweeping, ambitious, and holistic approach to replacing what’s wrong in the world with what’s right…. This is the first book I can remember reading that synthesizes so much into a coherent whole.”
Shel Horowitz, co-author with Jay Conrad Levinson of Guerrilla Marketing Goes Green.


Project Status

A double-spaced nonfiction book proposal is ready for submission. The completed manuscript is getting some additional revisions, so it’s nearly ready for submission. The proposal includes sections on the book’s market, comparative books, a comprehensive marketing plan, author bio, a full chapter outline, and sample chapters.

“Please appreciate that I’d planned to release this title independently through my own Hoku House in early 2015. However, my inner guidance told me to forego indie publishing and instead place the book with the right traditional publisher. My heart and gut says that in order for Making Global Sense to do the most possible good in the world, the book deserves more support than I can provide on my own. I have to get out of the way.”

Thank you for your kind consideration and timely response to this proposal preview.

Judah Freed


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