MAKING GLOBAL SENSE:
How One Billion Global Thinkers are Building the World Anew.
A book of realistic hope by Judah Freed, inspired by Thomas Paine’s Common Sense.
Offered for publication and represented by Maryann Karinch at The Rudy Agency.
Represented for media and speaking appearances by Cathy Lewis at C.S. Lewis & Co.
Welcome to my book proposal preview:
Readers around the planet can find realistic hope within MAKING GLOBAL SENSE by award-winning author and journalist Judah Freed. Inspired by Thomas’s Paine’s Common Sense, GLOBAL SENSE offers proof humanity is at the cultural tipping point for adopting a global sensibility in the 21st century.
MAKING GLOBAL SENSE exposes the sources of our world’s most urgent environmental, political and economic crises: Male dominance, authoritarian habits and warped ideas of wealth. These ancient cultural and social patterns endanger our survival. The solution is a spiritual awakening to our connectivity in the web of life, so we use our freedom more responsibly and sustainably. The book provides ample evidence that more than a billion people on earth are evolving an enlightened global consciousness. Aware of our oneness, they are changing the world from within themselves. Readers are invited to trust their conscience, claim their inner power and join this growing movement. Acting alone and together, we can build our world anew in ways that make global sense.
The author has been evolving the original ideas in the book for four decades, and he began writing the book in 2001. He studied the book’s market in North America, Europe and globally. A skilled promoter, he already has 13 endorsements from Bill McKibben, Barbara Marx Hubbard, Ocean Robbins, Whole Foods’ John Mackey, Jules Pretty OBE, and others.
MAKING GLOBAL SENSE is a 73,000-word nonfiction book (plus front and back matter) that unites spirituality, personal growth, ecology, economics, politics, and current affairs. Already written, MAKING GLOBAL SENSE is the first book to:
- Offer a big-picture context for the well-documented billion global thinkers on earth who hunger for a visionary yet pragmatic book that puts their feelings into words.
- Unite spirituality, politics and ecology into one book for the “cultural creatives” and green “conscious consumers” worldwide who see these topics as interconnected.
- Report extensive evidence that a global sensibility is now entering the mainstream, so readers feel safe jumping on the bandwagon of global sense.
- Reveal our addiction to male dominance (alpha male rule) as the ancient cause of our modern environmental, humanitarian, economic, and political woes.
- Revive the ideas and ideals of Thomas Paine and others from the Enlightenment, quoting their 18th century wisdom to spark enlightenment in the 21st century.
- Restore the forgotten morality of Adam Smith, telling how his progressive 18th century vision of ethical capitalism was twisted for exploiting people and the earth.
- Explain how global consciousness empowers us to change the world from within ourselves, persuading readers that it makes global sense to be activists and leaders.
- Apply journalistic rigor to bring high ideals down to earth where we can use them.
Spinoffs: MAKING GLOBAL SENSE presents the author’s vision. The next two titles in development offer practical how-to ideas and tools for fulfilling the vision. These titles are MINDFUL SELF RULE (global sense for personal and spiritual growth) and PERSONAL DEMOCRACY (global sense for relationships and social change). Each is about 55 percent written, mainly needing more examples and anecdotes. The publisher is encouraged to contract for all three titles.
Future books in a prescriptive series can present “global sense” stories from readers of the first three books, much like in the Chicken Soup for the Soul series. Examples include Global Sense for Women, Global Sense for Teens, Global Sense for Singles, Global Sense for Couples, Global Sense for Travelers, Global Sense for Small Business Owners, Global Sense for Entrepreneurs, Global Sense for Activists, Global Sense for Animal Lovers, Global Sense for People with Faces Like Picasso Paintings… Potential titles are nearly unlimited.
The Market: The book’s primary audience consists of 800,000 to more than one billion global thinkers worldwide. Only a fraction of them will buy the book.
People with global sense practice “Lifestyles Of Health and Sustainability,” which makes them “LOHAS Consumers,” says the Natural Marketing Institute (NMI). They care equally about holistic health, personal spirituality and the global environment. Identified in my book proposal by demographics and psychographics, this same core group also has been called “conscious consumers” and “Cultural Creatives.”
LOHAS Consumers comprise a global average of 16 percent for all adults and young adults on earth. Given 5.2 billion adults over age 15, this yields a core group of 832 million people living green, between 50 and 85 million in the USA alone.
NMI and other sources say the percentage of LOHAS consumers in every nation varies — 22 percent in the USA, 17 percent in the UK, 16 percent in Germany, 30 percent in Sweden, 13 percent in Russia, 14 percent in India, 16 percent in China, 11 percent in Japan, 17 percent in South Africa, and 18 percent in Brazil.
NMI labels a second group of conscious consumers as “Naturalites.” Slightly favoring holistic health over planetary health, they buy green as much as they can afford. The international average for all Naturalites is 24 percent, reports NMI, yielding 1.248 billion adults on earth over age 15. They are a secondary market for the title.
A related market is the 24 percent of “Drifters” in the USA and the world who have good intentions about sustainability but mixed follow through. I’d call them a tertiary market for the book.
In short, the national and global sales potential for a good book about global thinking is tremendous. The author has a comprehensive promotion plan for reaching these audiences.
The Author: MAKING GLOBAL SENSE is my fifth book. Prior works twice won the Silver Nautilus Award for the best social change book of 2007 and 2012. I won the Evvy Award for the best personal growth book of 2007. Noted authors endorsing my books include Thom Hartmann, Bill McKibben, Rabbi Michael Lerner, Dr. Vandana Shiva, Francis Moore Lappe, Herb Goldberg, and others. I have delivered speeches across the USA and on four continents. I have talked about my books and ideas on dozens of U.S. radio stations. I produced and hosted a program about Thomas Paine for C-SPAN BookTV.
A journalist since 1976, an author since 1982, I served as president of the Colorado Authors League, director and trade shows chair of the Colorado Independent Publishers Association, and director of the Denver Press Club. I founded the 850-member Denver Book Club and the new Kauai Independent Authors and Publishers Association (Kiapa.org). I have attended and/or shown books at BEA, ALA, LBF, INATS, and other book trade shows. I am a member of the IBPA, COVR and a past member of ASJA. I founded an online network for fellow alumni of the year-long author marketing training of Steve and Bill Harrison, who trained unknown authors Deepak Chopra, Robert Kiyosaki, Mark Victor Hansen, John Gray, and other eventual market leaders.
“Thomas Paine rallied Americans to a new sense of themselves and their possibilities.
Judah Freed does likewise for citizens of the planet.”
— Bill McKibben, 350.org; author, The End of Nature; Deep Economy; Oil and Honey.
“Judah Freed has taken the gauntlet from Thomas Paine and other great innovators of democracy to guide us toward the evolution of democracy itself. Making Global Sense is a vital and wonderful book, well written and inspired by the very same passion that founded this country and can carry the world into the next era of evolution.”
— Barbara Marx Hubbard, Founder of the Foundation for Conscious Evolution.
“Making Global Sense is at once vast and tangible, disturbing and inspiring. The book provides a sweeping overview of the critical challenges of our times, and it conveys both a penetrating diagnosis and a galvanizing vision of possibility.”
— Ocean Robbins, CEO, The Food Revolution Network; founder of Yes! Magazine.
“Making Global Sense is a breakthrough book for people who care about their social and environmental impact in the world. Judah Freed shows how the global awareness behind bold ideas like conscious capitalism are already changing life on our planet. The book offers us real hope when we need it most.”
— John Mackey, co-CEO of Whole Foods and co-author of Conscious Capitalism.
“In a very thought-provoking book, Judah Freed holds an unflinching mirror up to human nature and offers a blueprint for the spirit and substance we will need to thrive — and to survive — on Planet Earth long into the future.”
— Terry Tamminen, former secretary of the California Environmental Protection Agency; author, Lives Per Gallon and Cracking the Carbon Code
“Making Global Sense by Judah Freed is truly a masterpiece. He is the first to sense the whole; to track the future of our planet in terms of the bio-psycho-socio-spiritual dynamics that are just now waking up. Freed provides humanity with the insights and tools to survive and prosper. Forget plans to escape to the Moon or Mars. We now have work to do on Earth.”
– Don Beck, PhD, co-founder of the Spiral Dynamics Movement
“Freed has managed something quite remarkable: A sweeping, ambitious, and holistic approach to replacing what’s wrong in the world with what’s right…. This is the first book I can remember reading that synthesizes so much into a coherent whole.”
— Shel Horowitz, co-author with Jay Conrad Levinson of Guerrilla Marketing Goes Green.
Project Status: A double-spaced nonfiction book proposal and complete manuscript is ready for submission. The proposal includes sections on the book’s market, related competing and complementary books, a comprehensive multiple-media marketing plan, author bio, a full chapter outline, and sample chapters. . For a copy of the proposal, please contact literary agent Maryann Karinch at The Rudy Agency.
Please appreciate that I’d planned to release this title through my own Hoku House in early 2015. However, my inner guidance told me to forego indie publishing and instead place the book with the right traditional publisher. My heart and gut says that in order for MAKING GLOBAL SENSE to do the most possible good in the world, the book deserves more support than I can provide on my own. I have to get out of the way.
Below is the Table of Contents for review.
Thank you for your kind consideration and timely response.